Being a key player in the growth of one of the biggest brands in the outdoor industry and creating powerful visuals to support and inspire others to make huge changes in their lives physically, mental, spiritually and socially.
Challenge
I was fortunate enough to be surrounded by a few brilliant minds that help taught me how to create powerful designs, speak the lingo and eventually was able to refine our look to make it even stronger.
Process
Refining visuals from product labels, packaging, retail displays, digital marketing and covering visuals on every waypoint in the customer journey.
